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Southeastern Freight Lines Named Regional LTL Carrier of the Year by Yamaha Motor Corporation, U.S.A.

LEXINGTON, S.C. (Jan. 13, 2009) – Southeastern Freight Lines, the leading provider of regional less–than–truckload (LTL) transportation services, has been named 2008 Yamaha Regional LTL Carrier of the Year by Yamaha Motor Corporation, U.S.A. This is the first year Yamaha Motor Corporation, U.S.A. has given this award.

"We have worked with Southeastern Freight Lines for more than 10 years and we recognize their high performance when working with Yamaha Motor Corporation, U.S.A. and its unique transportation needs," said Richard Benavides, Transportation Manager in the Logistics Division of Yamaha Motor Corporation, U.S.A. "With consistently strong performance metrics, Southeastern should be recognized as an outstanding strategic partner for Yamaha Motor Corporation, U.S.A.”

Southeastern’s formal Quality Improvement Process motivates employees to continuously improve to satisfy customers. This unique process, which consists of training programs, various teams such as recognition teams and individualized quality workgroups, frequent strategic planning meetings, and the use of statistical process control, was established to eliminate costly waste and errors and create a better value for customers.

"We took the extra step to help resolve issues at pool distribution, and Yamaha found this to be above and beyond what any other carrier had provided them," said Lisa Davis, National Account Manager at Southeastern Freight Lines. "We appreciate and value this recognition from Yamaha.”

About Yamaha Motor Corporation, U.S.A.
Yamaha Motor Corporation, U.S.A. is a leading distributor and manufacturer in the motorsports market, with the most diversified line of such products in America. Its ever–expanding product offerings include motorcycles, outboard motors, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more. Yamaha Motor Corporation, U.S.A. is a wholly owned subsidiary of Japan–based Yamaha Motor Corporation, Ltd., founded in 1955. For more information on Yamaha, visit www.yamaha–

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